Valerie Schoeneich is a creative director and graphic designer, working from her own studio, Design Studio Revival Designbuero, from Hamburg, Germany. Valerie is a renowned designer, who also works as an interior stylist and founder of online magazine DesignSetter. She is the Editor In Chief & Creative Director of her magazine, which focuses on minimalist design, for everyone with a strong passion for understated design. So we are proud to bring you the Designer Insights of Valerie Schoeneich.
Image Credit: 1) Andtradition 2) ByLassen 3) FERM LIVING 4) Norm 5) Vitra
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1) In your own words describe your unique style and creative aesthetic?
My style is based on modernist minimalism, with nordic, bauhaus, scandinavian influences. I follow the principle of less is more - a good design for me is reduced to its essential core.
2) When starting a new project, what is your creative process?
Before the design begins, I first define the message which will be communicated with the visual language. For interior projects its the definition of the atmosphere which we want to achieve.
3) Out of the creative people you have worked with, who is it that you respect and admire the most?
Its hard to point to one person. Each person brought inspiration. I love working with people who have a strong believe in their visions, people with a down to earth confidence, and they are open for my ideas and trust them.
4) When looking for inspiration is there a particular thing you do to get inspired?
Traveling. Changing a scenery, changes prospectives. As an observer I get tons of inspiration. Nature‘s intelligence is also a great inspiration source for me.
5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?
When you work independently and on top of it in a creative career where there is not a need but rather a want, which brings you clients, you are a writer of your own story. The most precious lessons I have learned on my career road so far is never listen to the falls, don‘t compare yourself with others, believe in the worth of your work so that others will feel it too.