Nicole Vos van Avezathe is the founder of Follow The White Bunny, where she sells her hand embroidery patterns and writes her design blog, from The Netherlands. Nicole is heavily inspired by fairy tales, folk tales and history to create unique and whimsical patterns from her own imagination. She believes embroidery is a fun, inexpensive and a relaxing pastime, so encourages people that have never tried it to make a start. So we are proud to bring you the Designer Insights of Nicole Vos van Avezathe.
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1) In your own words describe your unique style and creative aesthetic?
I think it’s timeless and contemporary at the same time. Dreamy, simple, sometimes odd and often quirky.
2) When starting a new project, what is your creative process?
Once I have an idea I can’t wait to start working on it. If have the chance I immediately start without planning too much ahead. I like to leave room for improvisation. The difficult thing is to stay focused. Because one idea usually generates ten new ideas.
3) Out of the creative people you have worked with, who is it that you respect and admire the most?
I mostly work alone but if I can name one person that I admire (and would love to work with) it would be Michele Carragher. She does costume embroidery for series like Game of Thrones and Peaky Blinders with amazing eye for detail and fabulous skills.
4) When looking for inspiration is there a particular thing you do to get inspired?
I can get inspired by everything and anything: music, books, art, fabrics, places I visit, historical embroidery work. When I make something it’s often not inspired by one thing but lots of things combined.
5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?
A unique style, certain skills and a passion for embroidery. I wish I had as much passion for the business side of things though, I’m trying to get better at that.