Mark Godsell-Fletcher is the principal designer and founder of Eat Sleep Live, offering unique furniture from reclaimed British wood, since 2004. Mark established the company after he was unable to find high quality furniture, but instead was faced with mass-produced flat-packs everywhere he looked. He soon realised there was great demand for his furniture and has never looked back since. Now after 10 years of trading, Mark has recently established a high street presence in Nottingham. So we are proud to bring you the Designer Insights of Mark Godsell-Fletcher.
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1) In your own words describe your unique style and creative aesthetic?
I love simple timeless designs that are full of charm and character. I design furniture that works well in any style of home, from country cottage to modern chic. We always use 100% reclaimed wood, which means that no two pieces will ever be exactly the same.
2) When starting a new project, what is your creative process?
Space of mind is essential to be creative, I regularly clear my diary to afford myself the luxury of time to be creative. My design process usually begins with the good old fashioned paper and pen, making new ideas come to life. I think its crucial to have vision, you must truly believe in a concept and make it happen.
3) Out of the creative people you have worked with, who is it that you respect and admire the most?
I haven’t worked directly with other creatives although the people I admire are Philippe Starck, Richard Rogers and Tom Dixon for their originality and re-invention of interiors and product design.
4) When looking for inspiration is there a particular thing you do to get inspired?
I'm naturally inquisitive, and enjoy keeping up to date with latest design trends. I'm continually enhancing our furniture designs, being open to new materials, finishing techniques and designs that keep our products fresh.
5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?
I set up Eat Sleep Live in 2004 when I was unable to find high quality wooden furniture, I was tired of mass-produced flat-pack furniture and decided to just go for it. I made my first dining table out of reclaimed wood, and soon realised there was great demand and started selling this single table design that I personally delivered to customers throughout the UK. I'd say if you have a passion to create something unique, make sure you do your planning and research, then work tirelessly until you make it happen.