Designer insights with Elizabeth Moad

Elizabeth Moad is a designer and paper quilling crafter, who uses paper in all manner of creative ways, working from the UK. Elizabeth has written a number of paper craft books, including a commission for "The Papercrafter's Bible”, as well as two papercraft books and two self-published books on paper quilling. She also runs a workshops on cardmaking, and has written numerous articles for craft magazines, not to mention her own blog. So we are proud to bring you the Designer Insights of Elizabeth Moad.

Designer Insights - Elizabeth Moad

Image Credit: 1) Penny Bhadresa 2) Toby Winteringham 3) Yulia Brodskaya 4) Louise Firchau 5) Catherine Cazalet Designs

- Transcript -

1) In your own words describe your unique style and creative aesthetic?

I aim for a style that is bright, tactile and fun that combines the traditional techniques with the very latest designs and trends.

2) When starting a new project, what is your creative process?

It’s important that my designs are achievable and accessible for crafters so I mull over an idea and then go straight to making and testing out colours and designs.

3) Out of the creative people you have worked with, who is it that you respect and admire the most?

There are many talented people and the internet is a great way of connecting with like minded designers around the world! Recently I’ve worked closely with designer and illustrator Sarah Wade. Sarah has a fun style for surface pattern and children's books  that I love.  It’s great to live near a designer friend that I can pop round to and bounce ideas off and work collaboratively on a project.

4) When looking for inspiration is there a particular thing you do to get inspired?

When all out of inspiration I avoid the internet and just sit down with my collection of art and craft books - flicking through pages and letting the mind wander!

5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?

There’s been a lot of luck over the years but this has been combined with a lot of hard work. Continue to expand your skills to avoid being locked into one style, and above all listen to criticism then decide if it is justified or not.