Anna-Rosa Moschouti is the curator of the myLifebox blog, as well as designer of her own jewelry range. Anna-Rosa studied architecture for 5 years in Crete, having been inspired to be creative by her interior designer mother. She actually grew up surrounded by interior design books, so it is no surprise that she followed in her mother’s footsteps. She is currently enjoying the big city life in Athens. So we are proud to bring you the Designer Insights of Anna-Rosa Moschouti.
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1) In your own words describe your unique style and creative aesthetic?
Minimal, industrial, clean, geometric, simple. My goal is to mix these styles and produce designs that stand out in a sophisticated way, without being too loud.
2) When starting a new project, what is your creative process?
Most of my ideas are born when I go to bed. These few minutes before falling asleep seem to be the most creative, therefore I always keep a sketchpad near my bed to write them down.
3) Out of the creative people you have worked with, who is it that you respect and admire the most?
When it comes to my jewelry collection, I haven’t collaborated with anyone yet, even though I really want to and I’m working on it. As a blogger though, I had the chance to meet many creative people that are really worth mentioning. However, Corina from Cocorrina blog is one of the most inspiring persons I’ve ever met. Her work is stunning and she is a lovely person as well, which makes her even greater.
4) When looking for inspiration is there a particular thing you do to get inspired?
Two words: Pinterest and Experimenting. There is no doubt that Pinterest can be a huge source of inspiration. All these beautiful images can help me a lot to generate ideas and designs. In addition to that, I like to visit my suppliers store and spend hours and hours on checking new materials and techniques.
5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?
Luck and mistakes. Many mistakes. One year ago, when launching my Etsy jewelry shop, I had absolutely no clue about how to run a business and if my designs were able to make a hit. Fortunately my friends pushed me to take the leap and at the end, no matter how terrified I was, everything went well. So my advice is: “Don’t wait until everything is perfect. They will never be. Just do it. And you’ll figure everything out along the way.”
