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Designer Insights

Designer Insight with Magnus Storm

Strom Architects is a contemporary boutique architecture practice in Hampshire. They specialise in unique modern houses, complete renovations, as well as multi occupancy residential projects. 

The practice was founded in New Forest by Magnus Ström in 2010.

Magnus’s passion lies in the area of smaller scale works – in particular one-off houses. In order to be able to refine his vision he set up his own practice with a strong focus on the design and delivery of unique homes, both in the UK and abroad.

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Image Credit: 1) B&B Italia 2) Varenna/ Poliform 3) Salvatori 4) Andy Stagg 5) DIBS

– Transcript –

1) In your own words describe your unique style and creative aesthetic?

As I come from Sweden I suppose there is some form of ‘Swedishness’ or Scandinavian style to our design. In contrast to Britain, Modernism was accepted and embraced in Sweden, where it was called Functionalism. It was born from ideals about building houses that were healthy to live in, and that were a celebration of daylight with a connection between the inside and outside, but it was also about humble craftsmanship and the tradition of craft.

2) When starting a new project, what is your creative process?

The most important thing is for us to understand the client, so it starts with a dialogue and we ask lots of questions so that we have a good understanding of not necessarily what the client wants, but what they actually need.  When we have all that information, accompanied with information from site visits and analysis etc., we then have a solid base from where we can start designing.

3) Out of the creative people you have worked with, who is it that you respect and admire the most?

When I first graduated from University, I worked for DeBlacam & Meagher in Ireland, and John Meagher is someone that I’m still in contact with today.  I really admire all the houses he’s designed over the last few years, in particular some stunning private houses he’s done in Ibiza.

4) When looking for inspiration is there a particular thing you do to get inspired?

Very often, the first inspiration comes from the client. The other thing that can provide inspiration for me is keeping abreast with what is going on in the world of architecture and design.  Looking at books, in magazines and online and seeing what others are designing, and respecting that creativity.  I also draw a lot, and test ideas through drawing.

5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?

21 years of hard work!  I’ve been relentlessly striving for 21 years, through moving countries, going to University, working for other practices and then finally setting up on my own.  My advice for people wanting to do the same is simply to work hard.  Have grit.  It’s not just about talent, and I think teaching at University reaffirmed to me that there are no quick fixes and it’s not a linear process.  You have to have a burning interest in architecture and a desire to pursue it and succeed.

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