The psychology of colour – blue -the world's favourite choice

Revered for being the world's most popular colour blue is an intellectual colour. It falls on the cold side of the spectrum with the ability to soothe and calm, invigorate and stimulate thought depending on which shade or hue you use. Strong blues are ideal for creating a room with a touch of drama and promote conversation, while the softer shades will aid concentration and calm the mind. With these abilities it's little wonder it used so prolifically in business and commerce, making it the ideal colour choice for home offices.

However, blue shouldn't solely be used in offices, its calming and soothing properties allow it to be used in bedrooms and lounges to create a feeling of peace and serenity. The colour of the sky and ocean blue is also a good choice for bathrooms, but as it's a cold colour it should be teamed with another colour such as cream, to take the associated aloofness and coldness away. With the variety of shades available blue is also a gender friendly colour, although typically regarded as a masculine colour 'blue for boys' the paler, softer hues have a distinctively feminine quality.

Blue in the Bedroom:

Blue and white geometric and checked bedding Blue bedding with intricate white floral design Dark blue, red and white checked bedding

Mid blue and white create a winning colour combination for master bedrooms, sitting stylish in the middle of femininity and masculinity. Blue with undertones of grey are the perfect choice for contemporary and modern homes. Again, teamed with a fresh white or cream it gives a chic look with homely qualities. Navy blue offers a trendy colour that is great for a variety of modern decorating motifs, including Americana and country. The dark shade is good choice for teens rooms, not only will it keep it style it will also make a fabulous alternative to black.

Blue in the Bathroom:

Blue and white striped shower curtain Dark blue towels on a dark wooden counter in a bathroom Bright blue bathroom mat in front of a white bath

Reminiscent of the sea, blues give bathrooms a fresh, clean look, more especially when coordinated with bright white. Take the coldness away by accessorizing with soft fluffy mid blue towels or a practical bathmat in a contrast blue.

Blue in the Lounge:

Dark blue living room wall with white sofa in front of it Dark blue eyelet curtains with an intricate white geometric pattern Duck egg blue pencil pleat curtains hung on a pole

From dark, mid and pale hues there's a blue tone to suit most styles of lounges. It's a universally accepted colour that creates calm and order in our hectic lifestyles. Darker shades are ideal for large rooms which have plenty of natural light. The pale, pastels shades of duck-egg and sky blue are wonderful additions if you want to create a light and airy feel. In Shabby Chic blue is a 'must-have' colour, either used as a base or accent with soft creams peeking through paintwork.

Mid blues are an equalizers that compliments modern, contemporary and traditional styles. Apart from cream and white blue can be teamed with a host of other primary or secondary colours to create a visually appealing style. It's little wonder that blue is the world's favourite colour. It's dependable, adaptable and versatile. Use it in your home to crate a look that's homely with a touch of the much sought after 'wow' factor.

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