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Interior Design

Designer Insights with Laura Design Co

Laura & Laura are long-time friends who share an enthusiasm for interiors, design and styling. They founded Laura Design Company, LLC, in the Spring of 2015 after working on a few projects and realizing that their unique backgrounds and complimentary talents made them better designers together than they are apart.

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Image Credit: 1) Williams Sonoma 2) Bliss Home & Design 3) Restoration Hardware 4) Kelly Wearstler 5) Owen Chandelier

– Transcript –

1) In your own words describe your unique style and creative aesthetic?

We want to continue to develop an aesthetic that’s fresh, edited, and classic, but we always tell our clients that the style should reflect them. It’s our job to apply good taste and solid design principles to the project, but at the end of the day we want it to look like their house, not a Laura Design Co. showroom.

2) When starting a new project, what is your creative process?

We always start with the end in mind. The challenge we see over and over again among our clients is that they try to go out and buy one piece at a time. We start with a birds-eye floor plan to know exactly what pieces are going to fit well. Then we do mood boards so we can see everything we’re considering as it relates to another.

3) Out of the creative people you have worked with, who is it that you respect and admire the most?

That’s impossible to narrow down! We are constantly motivated and inspired by anyone who is building a creative business, especially because we know how hard it is to create an infrastructure that supports your vision. We have the highest respect for anyone who has made the dream of owning a design business a reality.

4) When looking for inspiration is there a particular thing you do to get inspired?

Pinterest for sure. The inspiration there is endless. There are plenty of blogs we follow, and we read the shelter magazines. We are also planning our first trip to High Point Market in North Carolina for Spring of next year, and we can’t wait!

5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?

Even though we are in our late 30’s, our business is only 18 months old, which makes you feel behind! Both of us left the design world to stay home with kids just over 10 years ago. For a long time, our careers were on pause while we were in the trenches of sippy cups, play dates and diaper changes. Our advice would be to seize the opportunities that come along. You can’t be afraid to walk through the open doors.

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