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Interior Design

Designer Insights with Laura Bloomfield

Laura studied interior architectural design at IED Madrid graduating with honours. Her interior design/project management skills in high-end residential, hotel and leisure sectors have given her a great eye for perfection, precision and efficiency across a range of budgets.

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Image Credit: 1) Vescom 2) My News Desk  3) Telegraph 4) Heals 5) Moooi

– Transcript –

1) In your own words describe your unique style and creative aesthetic?

My style is very eclectic. I like to look for new trends, avoiding what is already out there. I love to push the boat out and explore new ideas; I especially love bold colours. Sometimes it is not always possible but one can try.

2) When starting a new project, what is your creative process?

Firstly I understand the client’s budget and brief. I then start to draw together thoughts from the brief, always endeavoring to create something a little more special. When following a brief you always want the client to know you have been listening. On the other hand you want to show your client why they have employed you, my aim is to get them thinking out of their comfort zone, opening their eyes to something they hadn’t thought of.

3) Out of the creative people you have worked with, who is it that you respect and admire the most?

I had the pleasure of working with Madam Bennani assisting on the quality control for the grand opening of the Royal Mansour hotel in Marrakech 2011. I respect her ability to balance both efficiency whilst not compromising the quality and character of the project.

4) When looking for inspiration is there a particular thing you do to get inspired?

I have an entire library of inspiration, every time I see or come across something I love, I will put it in my folder of pure beauty! But the space I am designing in is the most important starting point for inspiration. I look at the space and get a feel of the environment; I then come up with a design that I know will work.

5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?

I moved from high-end residential properties to working on hotel projects because I wanted a challenge. I love working on hotels and commercial projects, it is about creating a home away from home without the strings attached. My advice to people working towards a career in interior design would be to be open to challenges, open minded and a good listener.

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