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Designer Insights

Designer Insights with Gabriella Palumbo

Flat 15 is Gabriella Palumbo’s daily edit of design ideas and market trends. Dedicated to the lifestyle obsessed, she loves sharing ideas to elevate everyday living through modern style and great home decor. While on the search for her own inspiration, founder Gabriella Palumbo created Flat 15 as a place to explore the design palette of her life in London and abroad.

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Image Credit: 1) Amara 2) West ELM 3) John Levis 4) The Conran Shop 5) The Conran Shop

– Transcript –

1) In your own words describe your unique style and creative aesthetic?

I would call my personal style eclectic. I am always drawn to bright airy spaces and I love a mixture of contemporary and vintage decor within interiors. I think that combining these pieces lets an interior space tell a story and have character which I feel are the most important elements of good design. I am also a huge fan of artwork and always make sure to include unique works or art walls in every space I design.

2) When starting a new project, what is your creative process?

When I start a new project I create a mood board to bring all of my visual ideas together. I am always on the lookout for great design, so that mood board will go through a number of iterations to include design elements I’ve seen in hotels, restaurants or during my travels. I think that broadening your design reach always helps to begin the creative process.

3) Out of the creative people you have worked with, who is it that you respect and admire the most?

When it comes to other creatives I am always really drawn to people who have their own unique voice. Whether that be through their personal style or design work, I love seeing an aesthetic vision that can be synonymously identified with that person.

4) When looking for inspiration is there a particular thing you do to get inspired?

I never stop looking for inspiration, it is something that I do daily. I find that great design inspiration is all around us and whether that is the tableware at a new restaurant or a contemporary art exhibition I visit, I like to take pictures and document what I love. Many times these elements will come back into play in my own design work.

5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?

I think the most important thing I did was follow my gut. Even though my background is in art, I felt in my heart that I should be doing interior design because I loved it so much. I started my blog to start to gather my thoughts and bring together my own design ideas. That gradually led me into doing interiors and then eventually focusing on interior design full time. As cliché as it sounds: do you what you love!

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