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Designer Insights

Designer Insights – Jurianne Matter

Jurianne Matter is a Dutch artisan of paper crafts, ceramics, textiles and gifts, with a distinct and very attractive Nordic feel. Her work is unique and highly desirable and all her inspiration comes from nature. She sees beauty in branches, stripes in the landscape and crazy structures in moss. Through her creative eye, everything is translated into a colour palette, a shape or a graphic pattern and infused and translated into her beautifully aesthetic work. So we are pleased to bring you the Designer Insights of Jurianne Matter.

Designer Insights - Jurianne Matter

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Image Credit: 1)Flinders 2) Finnish Design Shop 3) Jurianne Matter 4) Smilo Design 5) Skandinavisk

– Transcript –

1) In your own words describe your unique style and creative aesthetic?

My style always turns out to be Nordic: clean, graphic but natural. Some people think I am Danish! Next to that I tend to be nostalgic, so I often go back to midcentury modern times.

2) When starting a new project, what is your creative process?

I always start making a mood board. Creating this collage with images and even a colour scheme takes hours, but is an important source, it guides me through the designing process.

3) Out of the creative people you have worked with, who is it that you respect and admire the most?

I do get a lot of inspiration from my creative colleagues, but I’ve never actually worked together with any of them. Our styles are often so different and I have to stick to my own look & feel to keep my collection consistent. Someone who has complemented me businesswise though is my friend Irene Hoofs from Bloesem ( http://www.bloesemdesign.com/ ).She is such a wise and focused businesswoman, with a wonderful taste and I admire her big time!

4) When looking for inspiration is there a particular thing you do to get inspired?

Nature is my muse and it never ever bores me. I see red berries, black branches, stripes in the landscape and funny structures in the moss… .everything can be translated to a colour palette, a shape or a graphic pattern.

5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?

It is my love for designing that kept me going and a whole lot of perseverance. To stay happy in my profession, I always try to develop or to reinvent myself.

Advice? Do business with your heart, be critical towards what you do and don’t forget to ‘feed’ yourself with inspiration.

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