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Designer Insights

Designer Insights with Laura Olivia

Laura Olivia is the founder of her own surface pattern design studio, based in Nottingham since 2010. Laura has worked all over the globe with a number of interior clients, as well as stationery suppliers, fashion houses and cosmetic companies. She has become renowned for using vibrant even tropical colours, a style that has become her trademark. Originally working on her own, she now has her own growing team offering a print library and pattern design service. So we are proud to bring you the Designer Insights of Laura Olivia.

Designer Insights - Laura Olivia

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Image Credit: 1) Liberty 2) Harlequin 3) Graham And Green 4) Rose And Grey 5) Osborne And Little

– Transcript –

1) In your own words describe your unique style and creative aesthetic?

I would say tropical , vivid, painterly and eclectic. I love working with watercolours but often mix other techniques. I particularly love exotic and unusual flowers and plants as well as birds and other fauna.

2) When starting a new project, what is your creative process?

I usually research the market first and then have a really good think about what I can use for inspiration that hasn’t been done recently.

3) Out of the creative people you have worked with, who is it that you respect and admire the most?

I particularly enjoy working with my licensees, for example ‘Artistic Britain’ who are a wall art company  promoting independent designers. They are really lovely people to work with and often sent me great inspiration for new work.

4) When looking for inspiration is there a particular thing you do to get inspired?

I find Pinterest works really well for me as I can find beautiful subject matter and organise it using the secret boards feature. I can also collate my own photographs on there and clearly see an overview of my project on a single board.

5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?

I have always been very driven and that is what has got me through the tough times. I would say producing good design work is only part of running a design business and would recommend business and marketing training for anyone thinking of working for themselves. Don’t be too hard on yourself and enjoy the crazy journey.

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