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Designer Insights

Designer Insights with Ili Hidalgo-Nilsson

Ili Hidalgo-Nilsson is the principal architect and interior designer of Terracotta design build co., based in Atlanta, Georgia. Ili was exposed to design from an early age, as her father is a structural engineer working at his own firm in Puerto Rico. As a result, she has been sketching houses and designing homes for a long time. She now has over 20 years of professional experience as an architect and interior designer, which is evident from her work. So we are proud to bring you the Designer Insights of Ili Hidalgo-Nilsson.

Designer Insights - Ili Hidalgo-Nilsson

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Image Credit: 1) Serena And Lily 2) Rejuvenation 3) West Elm 4) Hygge and West 5) Anthropologie

– Transcript –

1) In your own words describe your unique style and creative aesthetic?

We listen attentively to what each client wants.  Sometimes they can articulate it easily, but other times we have to read between the lines and look at other areas of their life to find patterns in their style choices.

2) When starting a new project, what is your creative process?

First we prepare an accurate set of as-built drawings. Then we create an inspiration board that includes images of architecture, interiors, products, travel, food, fashion…anything that describes the personality.

3) Out of the creative people you have worked with, who is it that you respect and admire the most?

Our contractors!  They make our designs a reality and they take the time to craft the details with great attention to the original design idea.  We also learn a lot from them in terms of what it takes to create the work.  This is an important relationship that makes a project successful.  The design-build team approach has worked well for us and our clients reap the benefits.

4) When looking for inspiration is there a particular thing you do to get inspired?

We go window shopping and we travel!  There are so many beautiful and well-designed products out there in every field of style and design.  Great ideas that can be gleaned from fashion, food, art, music, video production, and the window into history that travel affords you. We keep our eyes open and our sketchbooks filled!

5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?

Create a clear identity, surround yourself with people that are talented, and invest in marketing. Don’t try to do everything yourself. Look for partnerships and relationships that expand your abilities and broaden your service scope. Work hard and be nice.

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