Jo Chinery is a home staging and property presentation expert, working primarily in South Wales and the South West of England. Jo’s mission is to provide homeowners with high impact home staging services to facilitate a high sale value of their home. She offers practical advice, expert dressing and furnishings, home styling tips, as well as a deep cleaning and decluttering service. Jo has also been nominated for an Amara Interior Blog Award as Best Newcomer. So we are proud to bring you the Designer Insights of Jo Chinery.
Image Credit: 1) Urban Cottage Industries 2) Graham and Green 3) Laura Ashley 4) Loaf 5) Amara
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1) In your own words describe your unique style and creative aesthetic?
Warm, cosy and functional. I love to create spaces that inspire peace and relaxation whilst having interesting styling and plenty of space to move around in.
2) When starting a new project, what is your creative process?
Firstly I talk to the client about what they are looking to achieve and on what budget. We come up with a ‘vibe’ for the space and how they want it to feel. Then I get to work putting together the various elements, including colour schemes, furnishings and accessories.
3) Out of the creative people you have worked with, who is it that you respect and admire the most?
I’m a big fan of both Kelly Hoppen and Kirstie Allsopp. Both built amazing careers from scratch with no formal training. I love their unique styles and their boldness in standing up for what they believe in.
4) When looking for inspiration is there a particular thing you do to get inspired?
Like most design professionals, Pinterest is my bible. I’m also often found with my nose in design magazines and wandering around public spaces looking for inspiration. Often random ideas will pop in to my head when looking at the work of others.
5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?
A passion for making spaces a better version of themselves that make people smile when they enter. My advice for people looking to enter the design profession is to play with your own home and experiment. Over time this will help you develop your own personal style.
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