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Designer Insights

Designer Insights with Jen Cheema

Jen Cheema is studying printed textile design at the Royal College of Art, and is passionate about creating new surface patterns and designs. Jen uses her blog, as well as Etsy, Facebook and Instagram to showcase her latest designs. She has also worked with prestigious clients, including Louis Vuitton, John Frieda and Monsoon. Jen is also fortunate enough to have been featured in the likes of Dazed & Confused, NYLON, Kingdom of Style and ASOS Magazine. So we are proud to bring you the Designer Insights of Jen Cheema.

Designer Insights - Jen Cheema

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Image Credit: 1) Dark Room London 2) Brass And Bark  3) Gallivanting Girls 4) Earth Sea Warrior 5) Crafty Lemon Prints

– Transcript –

1) In your own words describe your unique style and creative aesthetic?

My style is hopefully fun and playful with an injection of humour. I’m inspired by garish 80’s design, unusual materials and I work very instinctively with colour.

2) When starting a new project, what is your creative process?

Research through photography, painting, and collaging. From this I take information that usually helps to inform my colour palette, the scale of the work as well as textures and materials.

3) Out of the creative people you have worked with, who is it that you respect and admire the most?

My parents and every teacher, technician, and mentor that has ever encouraged, challenged and nurtured me throughout my design education. My peers at the Royal College of Art are all incredibly talented individuals with different skill sets, backgrounds and experiences. Its fantastic being able to get different perspectives on your own work and bounce ideas off other people in a supportive and experimental environment.

4) When looking for inspiration is there a particular thing you do to get inspired?

I enjoy the visual research process and know almost immediately when I’m attracted to or inspired by something. This could be anything from visiting an exhibition, going to a concert or scrolling through instagram.

5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?

I’m lucky in that I’m surrounded by other creative people who understand and believe in what I do. My advice would be to learn to embrace any self doubts you have about your long-term goals and creative vision – something I’m still learning how to do everyday!

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