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Designer Insights

Designer Insights with Anette Eriksson

Anette Eriksson loves creating new designs that combine Scandinavian textile traditions with new trends for home interiors. Anette loves stitching and describes it as her yoga, a skill she finds extremely relaxing. She was born in Borås, Sweden a region that is renowned as the textile & fashion centre of Sweden, hence she took an interest in crafts from a very early age. She has worked all over the World, including Sweden, Hong Kong and Melbourne. So we are proud to bring you the Designer Insights of Anette Eriksson.

Designer Insgiths - Anette Eriksson

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Image Credit: 1) Rotor Design 2) Nyblom & Kollen 3) Göteborgsfabrikerna 4) Alice Bizous 5) Erika Knight Yarns

– Transcript –

1) In your own words describe your unique style and creative aesthetic?

Scandinavian design stands for simplicity and function with a minimalist undertone – this is the message in my collections’. The products reflect current home interior lifestyle concepts ‘on trend’ – together with classic and traditional.

2) When starting a new project, what is your creative process?

Collecting material reflecting the project/design I am planning to create – adapting the design to the specific fabric/count that I am planning to use. After selection I try what patterns would fit based on size & count – and after that the developing process starts.

3) Out of the creative people you have worked with, who is it that you respect and admire the most?

My dad who is a professor in Design Management. We had an advertising agency and worked together for many years in Sweden before I moved overseas. His insight and clarity in regards to the design process is truly unique and he has been my mentor for all these years.

4) When looking for inspiration is there a particular thing you do to get inspired?

I mainly work with home interior fashion – either current ones presented in different magazines for the mainstream market – or upcoming trends presented at various trade shows I do visit.

5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?

In a digital world that is more or less driving all aspects of innovations – I feel the need to bring back handmade – looking outside the traditional market. Lower your expectations as it is a difficult and quite a small market – which makes it very hard to make a full time living out of. So treat your brand as a ‘hobby’ to start with.

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