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Designer Insights

Designer Insights with Tori Deetz

Tori Deetz is the co-founder and creative director of the magnetic wallcoverings company, Visual Magnetics, working from New York. Tori designs interactive wall coverings and magnetic shelving, as well as bio-sculptures and hanging planters. The company is a family business that makes all of its products within the USA adhering to strong ethical manufacturing practices. Her designs are extremely versatile and have been used within the home but also in the office and within schools. So we are proud to bring you the Designer Insights of Tori Deetz.

Designer Insights - Tori Deetz

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Sources: 1) Plant In City 2) Moooi Carpets 3) Dusen Dusen 4) VOLK 5) Building Block

– Transcript –

1) In your own words describe your unique style and creative aesthetic?

Minimalist’s take on ‘cabinet of curiosities.’ I’m fascinated by biology and find it fun to play with ways that aspects of the natural world can coexist with the soft and clean aesthetic I’ve been drawn to lately.

2) When starting a new project, what is your creative process?

My first mentor taught me to never fall in love with my first ideas. I’ve learned to be objective with my own work and very unattached to my initial concepts.

3) Out of the creative people you have worked with, who is it that you respect and admire the most?

No matter how many interesting people I collaborate with I keep coming back to the same answer: My parents, who also happen to be my business partners. They’ve been a dream team since the day they met, on all kinds of creative endeavors. I’ve watched them grow, challenge each other creatively, reimagining their dreams together over and over again. It’s all the inspiration I need

4) When looking for inspiration is there a particular thing you do to get inspired?

I grew up surrounded by nature. NYC is an exhilarating place to live but I’m able to maintain a calm and inspired state of mind by spending time outside gardening in my backyard in Brooklyn.

5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?

Everything changed for me when I finally realized that we’re not all destined to be hyper-specialized at one thing. My advice is to embrace the childlike spirit that obsesses over multiple interests no matter how polarized. Don’t focus at first on how to combine everything. Along the way you’ll develop your own bizarre niche that will take you places you couldn’t have predicted.

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