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Designer Insights

Designer Insights with Kim Andersson

Kim Andersson is a graphic designer, who loves patterns and surface design, working from her own brand I Adore Pattern. Kim is originally from Australia but has been living in San Francisco for over 5 years. Since moving to California, she has been in awe of the amazing fabrics she has been exposed to. She also adores mid-century modern designs, is a passionate sewer and loves being part of the East Bay Modern Quilt Guild. So we are proud to bring you the Designer Insights of Kim Andersson.

Designer Insights - Kim Andersson

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– Transcript –

1) In your own words describe your unique style and creative aesthetic?

When people talk about my designs they usually speak about my use of color and the stories that I weave into my creations. Sharing memories and experiences from my life makes my designs come alive.

2) When starting a new project, what is your creative process?

I look through many images to find my jumping off point, whether it be a fashion spread, photo from a family holiday or a squiggle I drew on a post-it.

3) Out of the creative people you have worked with, who is it that you respect and admire the most?

While working on the look book for my latest collection I was able to work with a long time friend, Danielle Collins, to create wonderful photographs. We learnt a lot through this process and were able to pull from both of our creative experiences. I’ve also been amazed at what people created with my fabric for my look book, they totally bowled me over with their creativity.

4) When looking for inspiration is there a particular thing you do to get inspired?

Sometimes I get an idea and have to jot something down straight away before I forget it, sometimes it’s a longer and evolving process. Once I hit on an idea that feels right I continue to iterate on it.

5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?

Research and study what is out there, how are your designs unique? Look at fabric design through history, it’s good to have an understanding of all the different pattern styles. If you can get a mentor, it’s good to be able to throw ideas around with someone with design experience in the field that you want to get into.

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