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Designer Insights

Designer Insights with Jessica Shaool

Jessica Shaool is quintessentially a lifestyle blogger, sharing inspiration from everyday happenings in her life, from Washington DC. Jessica uses her blog as a portal for sharing her best living advice, and tips for capturing life’s extraordinary moments, however subtle. She loves sharing and reveling in her favorite finds, experiences, places, and people. When she’s not working she is passionate about planning life projects, including craft, DIY and party planning adventures. So we are proud to bring you the Designer Insights of Jessica Shaool.

Designer Insights - Jessica Shaool

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– Transcript –

1) In your own words describe your unique style and creative aesthetic?

Loads of layered color, pattern, texture, and gold flourish.  Theme-driven.  Over-the-top.

2) When starting a new project, what is your creative process?

I keep an ongoing list on my iphone of words, places, images, or ideas that I’m drawn to and then use this list as a basis for whatever project I’m working on.  I’ll often also sketch out tablescapes, illustration pages, patterns, party décor displays, or interior design plans.

3) Out of the creative people you have worked with, who is it that you respect and admire the most?

Martha Stewart Omnimedia is a formidable presence from the outside and from the inside, it’s even more impressive. From their prop room that has every place mat and candle stick holder assigned its own bar code, to their bookshelves of cookbooks that rival the Library of Congress, to their soirees with every detail mastered, including passing different types of caviar with disposable wooden spoons on wooden trays covered with ice.

4) When looking for inspiration is there a particular thing you do to get inspired?

Points of inspiration tend to be directly related to the number of ‘impressions’ I get during any period of time from what usually tend to be highly-stylized, compact, high energy, high intensity environments. These include Mood Fabrics and the Flower District in NYC.

5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?

I started off emulating the people I looked up to and then eventually developed by own style and tastes. For advice, I would say to start now. So many people want to get a certificate/degree or perfect their skills before starting their endeavor of choice. Even with a degree, there is always a learning curve so start now because the longer you wait, the longer your eventual success will take.

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