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Designer Insights

Designer Insights with Alice Potter

Alice Potter is an illustrator and designer working from her own self-named brand, based in London. Alice loves colour and patterns, a passion she uses everyday to create new gifts, stationery and kids clothing. She has worked on a number of private commissions, including work for Tesco Magazine, Ted Baker and Homemaker Magazine. She has also taken the Lilla Rogers Make Art That Sells ecourse, an experience that has only increased her passion for design. So we are proud to bring you the Designer Insights of Alice Potter.

Designer Insights - Alice Potter

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– Transcript –

1) In your own words describe your unique style and creative aesthetic?

I adore pattern and colour and this love is reflected in both my work and home life. It’s a mix of folk and modernism. Bright colours and textures.

2) When starting a new project, what is your creative process?

As an illustrator, after getting a brief, I always start with research. I then spend time drawing on paper before I move to Adobe Illustrator for the final art.

3) Out of the creative people you have worked with, who is it that you respect and admire the most?

My work is always so varied. I work with a mixture of clients every day, and the one thing that gets you through it is working with professional, happy people at the other end of an email. When I am given a little bit of creative freedom too, I tend to really get into projects. As long as there is good communication from all parties, projects go very well.

4) When looking for inspiration is there a particular thing you do to get inspired?

I am obsessed with Pinterest. I keep boards on different themes. I am always pinning things and use these as starting points for when I am really stuck. It’s perfect!

5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?

I always strive to improve and do better. I take e-courses, listen to my contemporaries and absorb information. Be patient. It takes many years to get to a comfortable state financially. And finally, keep making art, and make art that makes you happy.

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