Bill Buyok is of Avente tiles, a company based in Beverly Hills, California, that is dedicated to providing superior tiles at the forefront of their class. Aventa’s ceramic tile line is stylistically superior, each one handcrafted individually by specialist artisans. As a whole, their ultimate mission and raison d’etre is to search the globe to find the finest and most extraordinary tiles for their customers. So we are proud to bring you the Designer Insights of Bill Buyok.
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1) In your own words describe your unique style and creative aesthetic?
I’m drawn to classic Spanish, Moroccan, and Italian designs, the nature-inspired design of the Arts & Crafts Movement, and a love for Hispano-Moresque design.
2) When starting a new project, what is your creative process?
Listen to customers. Understand their needs and wants. Start with facts, then develop the color scheme and apply pattern, motifs, accent colors and flourishes to establish design and personal style.
3) Out of the creative people you have worked with, who is it that you respect and admire the most?
My customers, who include designers, architects, and residential customers, often envision something extraordinary, unique and bold. Our cement tiles allow customers to create designs and apply color to a pattern of their choice, allowing them to control the creative design process. Thus, the tile’s pattern and color have now been reinvented into something beautiful that I would have never imagined.
4) When looking for inspiration is there a particular thing you do to get inspired?
During my early morning treks through Los Angeles neighborhoods, I find inspiration around me. I then turn those inspirations into design ideas that are unique, fun and useful.
5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?
Work hard, persevere, and do what you love! Every day presents its own unique challenges that you have to translate to opportunity. Never give up and always believe in yourself. Remember, it’s not how you handle the best days; but, how you handle the challenges and disappointments that really matter.
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