Lauren Reik is an American-Israeli interior designer, working as the principal designer of her own firm, offering high end designs. Lauren formerly worked as a designer in Paris, specialising in hotel architecture, but now works for herself providing refined and sophisticated designs. She has interior design qualifications from The College of Management Academic Studies in Israel and the Paris American Academy. She has also been featured in Israel’s leading design magazine, “Bait Venoy”. So we are proud to bring you the Designer Insights of Lauren Reik.
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1) In your own words describe your unique style and creative aesthetic?
As a designer the dynamic space is my canvas-the different potentials, colors and styles a place has to offer and can evolve to is my passion. The new language that is born between the house and its owners is the design creation. Incorporating personal elements, artwork and humor for a unique versatile home.
2) When starting a new project, what is your creative process?
When beginning a new project I like to walk around the space letting my imagination flow… From the ״dream world״ I can lay out a functional plan with various options to accommodate my clients needs-I see the design creation as a dynamic conversation were the clients needs are in the center-finding the best aesthetics to present them.
3) Out of the creative people you have worked with, who is it that you respect and admire the most?
Nature and organic materials are one of my greatest inspirations-knowing how to approach and utilize this inspiration is something I learned much from Zehev Ohayon. Zehev is a talented carpenter, an inspiring man with much passion and devotion to his work and family. Working together, our aesthetic views compliment, giving way to various projects and innovative ideas.
4) When looking for inspiration is there a particular thing you do to get inspired?
I think we all want to feel a little more alive-my inspiration is to try and acknowledge a bit of life and translate it in to art. Opportunities for inspiration are endless one needs to be ready to see them-that is the true challenge. Design for me is a living beat.
5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?
Diversity. I think that as humans we are quick to find the “truth” and confine ourselves to a certain way. Own the statement you are currently stating and give place for fine changes to evolve in to your design-there is no one aesthetic-what was yesterday horrible may seem beautiful in different settings-I strive to encourage my mind to experience this.
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