Alex Veronelli and Elena Gregotti are the second generation of their family to work for Aurifil, leading it into the 21st century with the creation of international brand, Aurifil USA. Based in Milano, Italy, Alex’s company is a manufacturer of superior cotton threads for domestic and professional quilters. In recent years, Aurofil has received success all over the world, becoming a global leader in the quilt thread industry. His team crafts contemporary products that have great appeal to their customers, primarily because of the high quality of the materials used and the immense attention to detail in their work. So we are pleased to share with you the creative trends of Alex Veronelli.
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1) What pieces of furniture have impressed you recently? And Why?
Recently my attention has been captured by some decor accessories customised by embroidery machine, Tajima in particular a bed-panel in denim with gold embroideries and special curtains embroidered with Swarovsky. I am impressed how an industrial decoration can embellish and give more personality to a living space.
2) What colours are on trend right now? And Why?
The color of the year by Pantone is Marsala and I love it. The reason is connected to its versatility. In fact this tone can be easily used in any field with great results: clothing, beauty, design, furnishing. Other trends by my point of view are Green, Blue, Grey and Beige that reflect the colors of nature.
3) What types of materials are on trend right now? And Why?
In furniture design and interior decorating today are mixed several elements: classic, retro, ethnic and modern. Consequently it’s used a wide range of different materials from the classic leather and wood to the newest metals and glass.
4) Which of your projects embodies the latest design trend? And why?
Lately the project in collaboration with the students of Interior Design faculty from Politecnico University of Milan, Italy. These guys created the design of a decorative panel used as room-divider in a restaurant. Then this panel was produced by embroidering different materials on denim by our team Studio Auriga on a Multilaser embroidery machine. This experience was an important training opportunity both for students and us to understand how a modern industrial product can be personalised and valorised by creative design.