Lisa Smith is an interior designer and style blogger at DecorGirl, on behalf of her company Interior Design Factory, Ltd. Lisa loves design, cooking, style, paints and of course the colour blue. She is not just a designer but also an acrylic artist, as well as being passionate about architecture. She provides her clients with an expert service, designing cabinetry, furniture, lighting and a lot more. So we are proud to bring you the Designer Insights of Lisa Smith.
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1) In your own words describe your unique style and creative aesthetic?
Practical and colorful and appropriate. Every object, material, surface and floorplan must stem from purpose. “Interiors have to make sense, things have to be purposeful otherwise it just comes off as indulgent which is never attractive or comfortable.”
2) When starting a new project, what is your creative process?
I ask lots of questions, a whole lot, some may make sense other’s not so much. It is important to uncover problems and provide solutions. Then my gut just takes over and the finished product appears in my head.
3) Out of the creative people you have worked with, who is it that you respect and admire the most?
One of my first bosses/mentors in interior design has a wonderful pragmatic approach to design and creativity. He is confident and secure in his designs. He romances a customer by being real and not phony. I learned to provide solutions by creating (furniture, lighting, cabinetry, artwork); design don’t look through a catalogue. Do, forgo big explanations.
4) When looking for inspiration is there a particular thing you do to get inspired?
I rely on my library of design and architecture books and travel. The past has so many lessons worth repeating.
5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?
Integrity. Design is about solving problems, if you don’t offer relevant solutions you aren’t providing your clients any value. Never take a design job when someone dangles future opportunities before you’ve even gotten started. Charge what you are worth, never discount your fee.