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Designer Insights

Designer Insights with Frankie Elmquist

Frankie Elmquist is the in-house interior designer of RoomSketcher, the interactive floor plan tool. Their platform is used by thousands of people the world over, from realtors to interior designers. Their unique one source platform allows users to create 2D as well innovative 3D walkthroughs, hence why they are so heavily used within the real estate industry. So we are proud to bring you the Designer Insights of Frankie Elmquist.

Designer Insights - Frankie Elmquist

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– Transcript –

1) In your own words describe how to make your DIY projects unique?

We see hundreds of new user projects each month. The techniques that seem to always work are:  A) Using a bold pattern wallpaper on a single accent wall. B) Mixing unique objects and collections into your bookshelves – it not only makes them more interesting to look at but they tell the story of you. C) Keep your sofas simple in shape and neutral in color, then go bold on your accents pillows and throws- you can swap them out seasonally too!

2) When starting a new project, what is your creative process?

We are a highly collaborative team and office. Almost every new project or blog article starts with a team brainstorming session- the power of many!

3) Out of the creative people you have worked with, who is it that you respect and admire the most?

We are always most amazed and inspired by our RoomSketcher users! The rooms they design and the level of detail they are able to put into them are awe-inspiring and make us excited for their clients. Some of our favorite projects are the ones you’d never expect, such as a user-designed zoo or yacht!

4) When looking for inspiration is there a particular thing you do to get inspired?

We are big followers of design and real estate blogs- Some of our favorite are Apartment Therapy, Remodelista, Design*Sponge, My Scandinavian Home and Alvhem Brokerage & Interiors, a Stockholm-based real estate website with incredibly well-styled listings.

5) What has brought your company to where they are today?

RoomSketcher is blessed with creative and enthusiastic employees who love the product and believe in the mission that good design benefits everyone and good design tools should be fun, user-friendly and accessible to all.

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