Andrew Lowther is the managing director and founder of eFRAME, an online retailer with the largest selection of photo frames. Andrew founded the company in 2002, after which eFrame grew to occupy its current premise a 33,000 sq ft state of the art factory. His team provide a premium service offering made to measure frames to an extensive range of customers, from artists and photographers to government institutions and publishers. So we are proud to bring you the Designer Insights of Andrew Lowther.
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1) In your own words describe your unique style and creative aesthetic?
In terms of picture frames, there is no particular aesthetic as such, instead we aim to ‘enhance’ with the right picture frame. Take a look at the majority of art, one will find that in some cases it may be famous for its frame too. I believe that the right picture frame will bring a fantastic finishing touch to any image!
2) When starting a new project, what is your creative process?
As a professional photographer myself, I use my own insights into the photographic process to inspire the frame designs at eFRAME. Photography as well as technical craftsmanship make up a big part of the creative process when designing and making up a new frame design.
3) Out of the creative people you have worked with, who is it that you respect and admire the most?
At eFRAME we are lucky to work with a lot of inspirational artists and photographers. We have had a brilliant response to our Framed Art and Framed Photograph of the Week from those who have been featured. We continue to build strong links with our favourite creative people through our blog. Recently we have featured the internationally renowned Gerhard Richter as well as Saatchi artist William Oxer. Both of these talented artists have been very supportive of us which has been a huge plus point.
4) When looking for inspiration is there a particular thing you do to get inspired?
It’s a real passion for photography and all things artistic that keeps the wheels of inspiration turning at eFRAME. Finding that perfect image and being able to make it stand out with a beautifully hand crafted picture frame is the ultimate goal.
5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?
A need for creativity, to develop and a love of challenges have all brought me to this point in my career. My advice to anyone is to simply be dedicated to something they feel passionately about! Find a personal creative outlet and just go with it- be this art, photography or even antiques collecting!