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Designer Insights

Designer Insights with Paige Loczi

Paige Loczi grew up surrounded by beautiful design, as her father, Geza Loczi, was a famous car designer for over 40 years. As result, she has lived all over the globe, a lifestyle that exposed her to new cultures and aspects of design, creativity and inspiration. She holds a Bachelor of Arts from UC Berkeley, a certificate in sustainability and attended the Interior Architecture and Design professional certification program. So we are proud to bring you the Designer Insights of Paige Loczi.

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– Transcript –

1) In your own words describe your unique style and creative aesthetic?

Style is a function of being comfortable- comfortable in your skin, your clothes and your space. The trick is discovering another’s story and reflecting that in their surroundings. My personal style is an eclectic blend of mid-century with an infusion of pattern and color. My environments are often quixotic, playful and intentional, just like my outfits.

2) When starting a new project, what is your creative process?

I always start with an essential set of questions: “What do you want this space to remind you of and what do you want it to say to others that visit?” –Their answers are often telling. Once I have gathered inspiration images and information, I have to forget everything I know and create from a place of “nothingness”. There’s always that time when I don’t know…where the ideas are coalescing sub-consciously. I have to sit and wait and trust for the ideas to come.

3) Out of the creative people you have worked with, who is it that you respect and admire the most?

I have had the honor of working with quite a few talented people, collaborating on some very unique projects. There’s an essential curiosity that I maintain that allows us to continue to try new things. There’s also an innate balance of scale and form that I seek. Curiosity, scale and integrity are qualities I see in my father, car designer, Geza Loczi. His passion is immeasurable as is penchant for precision. He was a pioneer in his industry and taught me the value of persistence and grace. Great beauty in any form creates ease and should always be celebrated.

4) When looking for inspiration is there a particular thing you do to get inspired?

Yoga is an essential vehicle for me to find my own inner voice. Once I am clear, design is all around. I can be inspired by a museum visit or a great film. I once designed a home after viewing a collection by the great Alexander McQueen.

5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?

My path was circuitous at best! Before embarking on my design career, I was both a professional dancer and a global program manager. Ironically these deviations provided valuable insight in communication, leadership and project management. Design is mostly about being of service, listening, organization and setting expectations. All of this experience is gained through the very personal relationship that occurs when designing for another. It takes a lot of trust to allow someone access to your home, your life-

For me, it’s collaborating with people who have integrity, curiosity, intelligence and fortitude. Together, we create a superset otherwise impossible, each embodying qualities and skills that enable greatness. My advice is to do something that you love and surround yourself with people that you respect. Be ready to listen, learn and adapt. The clients, projects and opportunities will avail themselves given time and perseverance.

Top Choices Explained

1) Lights made from Argentina wood colors (vendor weplight.com)

2) Piedmont stool (vendor skramfurniture.com)

3) WUD media console  (vendor wudfurniture.com)

4) Isocoles and Diamond tiles (vendor Fireclaytile.com)

5) Trees fabric (vendor designmeem.com)

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