Alex Haw is the director of Atmos the multidisciplinary architecture, art and design practice, specialising in bespoke public installations and private homes. Based in London, Alex and his team create immersive landscapes, interior spaces and objects that purposefully merge to create a seamless impression of meaning and sensuality. He strives to create culturally informed yet technically innovative installations that are multi-sensory and that ultimately enhance pleasure. So we are proud to bring you the Designer Insights of Alex Haw.
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1) In your own words describe your unique style and creative aesthetic?
We create rich, sensual spaces and environments that merge meaning with sensuality, purpose with pleasure.
2) When starting a new project, what is your creative process?
We always begin with research and investigation - hunting hidden clues within site or brief; seeds that can germinate to grow a project.
3) Out of the creative people you have worked with, who is it that you respect and admire the most?
I've enjoyed a rich and productive working relationship with Carlo Ratti, who combines the rare qualities of a very open mind, a worldy intelligence, a hugely positive outlook, technological utopianism, and startling spatial ambition. Carlo canvasses opinion from all corners of a debate, allowing all voices to be heard, judiciously selecting the most robust. He has the extraordinary ability to realise the most unlikely of ideas.
4) When looking for inspiration is there a particular thing you do to get inspired?
We only ever look at the context of a project for inspiration. Each site already genetically contains its own secrets and answers.
5) What has brought you to this point in your career? And what is your advice for people looking to follow in your footsteps?
Perseverance in search of both truth and beauty. For all these years, I've been trying to solve problems (or pose questions) with grace; create space and projects that are both useful and meaningful, and contribute to our understanding of the world. Advice? Nurture and follow a good inner voice.
